Highlight the craftsmanship of the master baker and pastry chef profession, in the face of an increasingly aggressive industrial bakery sector.
Master Bakers and Pastry Chefs
Image and promotion campaign for artisan bakers and pastry chefs
CLIENT
APAQ-W
French-speaking Federation
of Bakers and Pastry Chefs
CONTEXT
APAQ-W, a public body, is tasked with initiating and implementing marketing actions to promote Master Bakers and Pastry Chefs, and therefore high-quality, sustainable and environmentally friendly agriculture. APAQ-W wished to design and deliver a new communication and marketing campaign to promote the bread sector, Master Bakers and Pastry Chefs, and bread outlets.
Awareness campaign highlighting the qualities and values specific to the profession. New logo, new tagline.
Brand image – Posters - TV spot – radio spots – flyers - social media
