Promoting an overall vision of mobility. Bringing users together around a vision for the future and inviting them to pursue a common goal. Creating a citizen brand whose benefits are both individual and collective, a brand that includes citizens as the main players and beneficiaries of mobility. A unifying brand offering multiple solutions that complement and reinforce each other. A living brand, constantly on the move, empathetic, open to ideas and experiences, and confident in its citizens’ ability to change the city.
BRUSSELS MOBILITY,
Awareness campaign related to mobility
CLIENT
SPRB (Brussels Mobility)
CONTEXT
Like all major capitals, Brussels must rethink the way it moves. Combining economic development with growing mobility needs, while ensuring a better quality of life and sustainable development. An essential mission for the development of Brussels.
A campaign that highlights this state of mind and a new way of seeing (and designing) mobility. Brussels Mobility presents a vision that brings people together (users, stakeholders, influencers) to create a calmer community, ready to try out new forms of mobility and to combine them according to its needs. The highlight: a unifying “call to action” aimed at stakeholders, users, local authorities and partners, whether long-standing or just for a day. One single creed: JOIN THE MOVE!
- Brand image - 60-sec video (cinema) - Radio spots - Posters - Events - Posts
