Promote the nursing profession, targeting primarily students who have completed upper secondary school and are considering higher education.
SPRB – Province of Luxembourg
Campaign to promote the nursing profession
CLIENT
SPRB – Province of Luxembourg
CONTEXT
Many are leaving the profession due to a lack of resources and recognition. After the Covid 19 crisis, the aim is to breathe new life into a sector that is no longer attractive enough.
The values highlighted in this campaign express the very heart of the profession: love of the job, of course, but also commitment, attentiveness, human relationships, teamwork and mastery of medical technologies.
Multimedia campaign including posters, bannering and video clips, under the hashtag # je suis infirmier-e, with the signature: ‘Care for all, attention for each’. Campaign produced with the help of healthcare workers simply playing their own role, which gives the images and messages their credibility.
