Make the content of the 2025 Strategy accessible to as many people in Brussels as possible.
SPRB – BCR Cell.
Creating communication tools to revitalise the Brussels region's economy
CLIENT
SPRB – BCR Cell.
Support for government plans
Context
Launched in 2015, the 2025 Strategy for Brussels was initially aimed at institutions. It seeks to revitalise the Region's economy and make Brussels the Belgian and European capital of entrepreneurship and innovation, but also to improve the quality of life of Brussels residents, primarily through greater participation in the labour market.
Bringing together all the areas of competence (education, training, economy, employment, research & innovation and mobility) aimed at revitalising the Brussels economy under 4 major themes: Education, Innovation, Mobility, Work. Creation of a name (and a logo) that is at once meaningful, dynamic and easily accessible. ‘Strategy 2025’ becomes ‘GO4 BRUSSELS 2025’.
Creation of a new website (go4brussels.be). Production of 4 ‘motion design’ videos to communicate the essentials of each theme to the people of Brussels. Radio spot for the campaign launch. Production of a bilingual 32-page brochure for the people of Brussels. Numerous on-the-ground activations at flagship events in the capital. Poster campaign and tram wrapping.
Radio spot
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