Raise awareness, raise awareness and raise awareness again.
Equal.Brussels
Campaign to raise awareness of sexual harassment in public spaces
CLIENT
Equal.Brussels
CONTEXT
86% of women in Brussels have already experienced at least one form of sexual harassment in public spaces. Sadly, as with domestic violence, the psychological pressure on victims of sexual harassment and the denial of the situation by a large part of society mean that victims do not file complaints and witnesses do not come forward. Yet all citizens, women and men, whatever their sexual preferences and however they dress, have the right to enjoy public space in peace. It is a question of conviviality, of living together and of well-being that concerns all the communities living side by side in the Brussels-Capital Region.
An awareness-raising and empowerment campaign based on a strong, universal slogan: 0%Sexism! A slogan embraced by everyone, whoever they are. A logo to wear on your T-shirt!
Branding - Posters - 10 sec clips - 60 sec video - Website - Hidden camera videos (wouldyoureact production) - Closing event at Place Flagey